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[title] => Je li Kerum sam sebi pucao u nogu priznavši biračima da mu je korupcija ‘normalna‘? Pitali smo stručnjake: ‘Ne vidim da netko ima šansu protiv njega‘
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Željko Kerum je ovaj tjedan ponovno "briljirao" svojim javnim nastupom. U HRT-ovoj emisiji "Otvoreno" je voditelju Mislavu Togonalu otvoreno objasnio kako stvari funkcioniraju u Hrvatskoj. Na razini države, županije i grada ništa ne prolazi bez dogovora, konstatirao je, a namještanje natječaja je ni manje ni više nego – standard.
Zviždače je nazvao lošim ljudima i špijunima, nesvjestan da je i sam zašao u njihove redove prokazujući korupciju na svim razinama. Inače bučna splitska lokalna politička scena je utihnula, a istup Željka Keruma javno je komentirala tek nezavisna kandidatkinja Branka Ramljak, nazvavši ga cirkusom.
Kerum joj nije ostao dužan, po svome je zamahnuo prljavim rubljem iz prošlosti, a da ne vidi ništa loše u svom nastupu, pokazao je i objavama na Facebooku, gdje se njime, eto, hvali.
Je li Kerum sam sebi "pucao u nogu" priznavši biračima da mu je korupcija nešto sasvim normalno i prihvatljivo, upitali smo političkog analitičara Žarka Puhovskog.
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– Po mom iskustvu, on djeluje kao čovjek kojem ništa što se meni čini čudnim ili pogrešnim do sada nije naštetilo. Ima svoju publiku, koja drukčije reagira nego što bih, recimo, ja reagirao – govori Puhovski. Mišljenja je da će Kerum, unatoč svemu, na nadolazećim lokalnim izborima bez problema na svoju stranu povući i dio HDZ-ova biračkog tijela. Štoviše, smatra ga trenutačno najjačim kandidatom.
– On živi od toga što ni HDZ ni SDP ne mogu doći do nekog suvislog kandidata, barem kako sada stvari stoje. Njemu zapravo treba neozbiljna konkurencija, jer ozbiljna ga ne može pobijediti, osim ako ima ozbiljnu stranku i stranački aparat. Ali, to ne postoji među dvije najveće stranke. Ne vidim da netko ima posebnu šansu protiv njega, osim ako se ne pokaže da netko ima jako dobru organizaciju. Na izborima se organizacijom može svašta postići – kaže.
A HDZ?
– S ovakvim kandidatom (Vice Mihanović, nap.a.), to bi zbilja trebalo biti čudo od organizacije. Za njega gotovo nitko nije ni čuo do prije nekoliko tjedana – zaključuje Puhovski.
Komunikacijska stručnjakinja Gabrijela Kišiček drukčijeg je stava. Smatra da će Kerumu posljednji nastup itekako štetiti, baš kao i svaki prethodni.
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---
– Tijekom ovog nastupa isticao je stavove koji bi se u javnosti trebali osuđivati. Namještanje poslova, mogući nepotizam i koruptivno djelovanje nastojao je trivijalizirati i prikazati kao nešto sasvim normalno, a to ne može biti normalno niti se čovjek može kandidirati na neku visoku odgovornu funkciju s takvim stavom.
Svakim svojim nastupom on snižava kriterije prihvatljive javne komunikacije. Gradi imidž "čovjeka iz naroda", što se vidi iz rječnika koji koristi i načina na koji komunicira, pa i iz nedostatka osnovnog bontona.
Želi da javnost to tumači kao da je on jedan od njih. Međutim, to ne postiže, jer svi mi želimo da nas predstavljaju ljudi koji posjeduju osnove opće kulture, koje se onda manifestiraju i kroz kulturu komunikacije, a to jeste li vi čovjek iz naroda ili razumijete li potrebe malog čovjeka, može se vidjeti iz programa koji nudite, ideja, stavova, prijedloga zakona i tako dalje, koje će ići u korist malog čovjeka – objašnjava Kišiček.
Iako Kerum trenutačno djeluje kao najistaknutiji kandidat za nadolazeće izbore, strategija mu je slaba i istrošena, a javnost već zna s kim ima posla, smatra komunikacijska stručnjakinja.
– On jest jedini poznat široj javnosti, međutim to mu može biti samo otegotna okolnost, jer nije više poznat samo kao gospodarstvenik, nego i kao političar. Kad je prvi put postao gradonačelnik, vjerovalo se da će on svoju poduzetnost iz gospodarskog miljea pretočiti u politički, no pokazalo se da to nije tako. Sada jedino na što može ići jest populistički segment, koji je itekako iskorišten u političkom svijetu, a to je stvaranje dojma da ne pripada političkim elitama, da ga profesionalno politikantstvo ne zanima, već mu je jedini cilj pomoći malom čovjeku. To je, rekla bih, strategija koju koristi. A ona više ne pali – zaključuje Kišiček.
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Željko Kerum je ovaj tjedan ponovno "briljirao" svojim javnim nastupom. U HRT-ovoj emisiji "Otvoreno" je voditelju Mislavu Togonalu otvoreno objasnio kako stvari funkcioniraju u Hrvatskoj. Na razini države, županije i grada ništa ne prolazi bez dogovora, konstatirao je, a namještanje natječaja je ni manje ni više nego – standard.
Zviždače je nazvao lošim ljudima i špijunima, nesvjestan da je i sam zašao u njihove redove prokazujući korupciju na svim razinama. Inače bučna splitska lokalna politička scena je utihnula, a istup Željka Keruma javno je komentirala tek nezavisna kandidatkinja Branka Ramljak, nazvavši ga cirkusom.
Kerum joj nije ostao dužan, po svome je zamahnuo prljavim rubljem iz prošlosti, a da ne vidi ništa loše u svom nastupu, pokazao je i objavama na Facebooku, gdje se njime, eto, hvali.
Je li Kerum sam sebi "pucao u nogu" priznavši biračima da mu je korupcija nešto sasvim normalno i prihvatljivo, upitali smo političkog analitičara Žarka Puhovskog.
---
---
– Po mom iskustvu, on djeluje kao čovjek kojem ništa što se meni čini čudnim ili pogrešnim do sada nije naštetilo. Ima svoju publiku, koja drukčije reagira nego što bih, recimo, ja reagirao – govori Puhovski. Mišljenja je da će Kerum, unatoč svemu, na nadolazećim lokalnim izborima bez problema na svoju stranu povući i dio HDZ-ova biračkog tijela. Štoviše, smatra ga trenutačno najjačim kandidatom.
– On živi od toga što ni HDZ ni SDP ne mogu doći do nekog suvislog kandidata, barem kako sada stvari stoje. Njemu zapravo treba neozbiljna konkurencija, jer ozbiljna ga ne može pobijediti, osim ako ima ozbiljnu stranku i stranački aparat. Ali, to ne postoji među dvije najveće stranke. Ne vidim da netko ima posebnu šansu protiv njega, osim ako se ne pokaže da netko ima jako dobru organizaciju. Na izborima se organizacijom može svašta postići – kaže.
A HDZ?
– S ovakvim kandidatom (Vice Mihanović, nap.a.), to bi zbilja trebalo biti čudo od organizacije. Za njega gotovo nitko nije ni čuo do prije nekoliko tjedana – zaključuje Puhovski.
Komunikacijska stručnjakinja Gabrijela Kišiček drukčijeg je stava. Smatra da će Kerumu posljednji nastup itekako štetiti, baš kao i svaki prethodni.
---
---
– Tijekom ovog nastupa isticao je stavove koji bi se u javnosti trebali osuđivati. Namještanje poslova, mogući nepotizam i koruptivno djelovanje nastojao je trivijalizirati i prikazati kao nešto sasvim normalno, a to ne može biti normalno niti se čovjek može kandidirati na neku visoku odgovornu funkciju s takvim stavom.
Svakim svojim nastupom on snižava kriterije prihvatljive javne komunikacije. Gradi imidž "čovjeka iz naroda", što se vidi iz rječnika koji koristi i načina na koji komunicira, pa i iz nedostatka osnovnog bontona.
Želi da javnost to tumači kao da je on jedan od njih. Međutim, to ne postiže, jer svi mi želimo da nas predstavljaju ljudi koji posjeduju osnove opće kulture, koje se onda manifestiraju i kroz kulturu komunikacije, a to jeste li vi čovjek iz naroda ili razumijete li potrebe malog čovjeka, može se vidjeti iz programa koji nudite, ideja, stavova, prijedloga zakona i tako dalje, koje će ići u korist malog čovjeka – objašnjava Kišiček.
Iako Kerum trenutačno djeluje kao najistaknutiji kandidat za nadolazeće izbore, strategija mu je slaba i istrošena, a javnost već zna s kim ima posla, smatra komunikacijska stručnjakinja.
– On jest jedini poznat široj javnosti, međutim to mu može biti samo otegotna okolnost, jer nije više poznat samo kao gospodarstvenik, nego i kao političar. Kad je prvi put postao gradonačelnik, vjerovalo se da će on svoju poduzetnost iz gospodarskog miljea pretočiti u politički, no pokazalo se da to nije tako. Sada jedino na što može ići jest populistički segment, koji je itekako iskorišten u političkom svijetu, a to je stvaranje dojma da ne pripada političkim elitama, da ga profesionalno politikantstvo ne zanima, već mu je jedini cilj pomoći malom čovjeku. To je, rekla bih, strategija koju koristi. A ona više ne pali – zaključuje Kišiček.
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16. svibanj 2024 19:35
